#B2B

Revolutionizing B2B Commerce: The Role of AI in Transforming Business Transactions

In the realm of B2B eCommerce, where complex transactions and intricate supply chains are the norm, Artificial Intelligence (AI) is emerging as a pivotal force, reshaping traditional business models and propelling industries towards a more efficient and intelligent future. This blog explores the profound impact of AI in the B2B eCommerce sector, delving into how …

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Navigating Hyperscaler Marketplace Publishing

It’s evident that the landscape of software sales is undergoing a significant transformation, with Cloud Marketplaces emerging as a dominant force. As the sales through these marketplaces are poised to exceed $15 billion this year, software companies are recognizing the need to embrace this new sales motion and prioritize Cloud Go-To-Market (GTM) strategies. This shift …

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Quality or Quantity?

Working with Enterprises across the globe, I have come across varied Go-to-Market strategies when launching marketplaces for ICT products and solutions; all across the spectrum from nascent stage businesses to well-established Enterprises. During conversations with ambitious and visionary technology heads, hearing comments such as ‘We want to launch a digital marketplace with as many products …

Quality or Quantity? Read More »